# Unstoppable Latinas
March 17TH, 2017
Digital Campaign / Logo Design / Print Collateral Material / Social Media Content /
This is a digital campaign I designed for the #Unstoppable Latinas Leadership Summit, which took place in NYC in March 2017.
The campaign was published online and its Social Media success rendered #UnstoppableLatinas as the #1 trending topic on Twitter on March 16th.
The Promotional Campaign started in November of 2016. It went up to the date of the event and continued afterward.
The challenge was to create a logo that was conceptually tied to WebCityGirls’ branding, yet could stand alone as it’s own brand.
The logo needed to be self-explanatory and make allusion to the Instagram Live Story Format that was used as the broadcasting platform.
Teasers
#UnstoppableLatinas took off with a series of online flyers designed to create anticipation on Social Media.
Keynote Speaker
The designs for the Summit’s Keynote Speaker, Laura I. Gómez, needed to make her stand out and also include her in the summit.
The Panelists
These digital flyers were published on social media informing the audience and extending the reach by combining the influencers followings.
Sponsored Content
As the summit developed Sponsors joined in adding branded content to the summit.
Promotional Materials
These digital flyers were published throughout the promotional weeks preceding the summit.
Background Images
These graphics were displayed as a background at the summit while the Speakers gave their conferences.
The Event
These are images of the event. Here you can see other designs I made for the Summit, such as the Step and Repeat, Bags, Podium, and Sponsor displays.
